(2 minute read)
Prefer to listen & watch? See the video version here.
There’s still a big push for tour operators to create online products.
Some are doing it as a way to generate at least a bit of income during this time of quarantine but others are hoping to make virtual tours a regular part of their future product line. I am a HUGE fan of this.
Travel is (was?) very exclusive.
A traveler must have the privilege of time, money, and access (I’ve always found it naive of Americans to complain about a ‘difficult’ Visa process when there are passports that have a limited amount of places they can travel to at all…). Furthermore, we, the travel industry, society, have perpetuated an image of a ‘travel’ as ‘exotic’ and fare-off destinations exclusively (picture a tall, thin blond in a red flowy dress at a lush resort in Morocco…).
What about local travel? I can give you the location of a food court in Flushing, Queens (the ‘non-touristy Chinatown’ of NYC) that will basically bring you to Taipei between the food options and demographic of shoppers. Bonus- it’s easily accessible without a plane ticket or a big budget.
Yes, Virtual Tours are a great way to engage your customers and throw a bit of money towards your out-of-work guides… But Virtual Tours are also one step closer to making travel more accessible, giving more people the opportunity to become ‘travelers’. So let’s make an effort to make them not just Plan B, but amazing experiences that can expand your product offerings and your market.
In this article, I’m going to go over two important things to consider when creating a Virtual Tour.
Two important things to consider when creating a Virtual Tour.
(1) What is the platform?
In order to create your online experience, you need to first decide which platform you will use; Facebook Live, Zoom, Instagram Live, or other platforms.
There are countless benefits and disadvantages, and you also have to think about which platform your audience is already on or would be the most comfortable on.
Things to consider;
(2) How is your guide on-camera?
An amazing tour guide does NOT necessarily have the right skills to crush a live on-camera experience. They are two completely different skillsets (with some cross-over).
Some things to consider;
I’ve written a separate post for guides on how to create an amazing Virtual Tour for more info on the topic.