Tours are really important.
Beyond merely a way for tour operators to make money, or a fun thing to do on a vacation, a tour is a vehicle for local guides to interact with and educate travelers.
If you think about it, tour guides are actually very important ambassadors.
There’s a good chance that Walking Tour or Food Tour will be the ONLY time a traveler meaningfully interacts with a local.
That means whatever impression they get from that guide will be their impression of an entire city, or an entire country, or an entire region (!!).
Maybe not accurate but something that happens often meaning, Tour Guiding is important work.
With that said, why wouldn’t we want to put our best foot forward, as a guide, as a company, as a city…
Done right, a tour can be the entire highlight of a trip, inspiring the traveler’s friends & family to visit the destination one day.
Too often, tours are created and rarely refreshed, relying on guides to keep information and stories relevant.
Yet overworked guides are already overworked. And often have to rely on muscle memory to get through the crazy busy season.
This cycle perpetuates tired guides & tours that have lost their mojo.
In this article, I’ll share some tips for how to light that spark and explain how personal growth is beneficial for both guides and the bottom line.