4B. Moments of Elevation: “boosting sensory appeal”.
This is pre-built into some of our tours such as a hike through the beautiful scenery of Mallorca or a tour that has an incredible panoramic city view like in Prague.
But, as the guide, you can call attention to these views and beauty by calling guests attention to it if they don’t notice on their own.
Or you can build up to it to make it more special and anticipated.
On a tour:
I once took a tour in Moscow that visited a Soviet-Era fast food restaurant.
Instead of simply leading me down the staircase into the restaurant, the guide opened the door which revealed a dark, cement staircase with no signage and said dramatically; “Welcome to Soviet Russia…after you…”
The Moment of “boosting sensory appeal”:
Had the guide simply opened the door and led us down into the restaurant, I probably wouldn’t have noted the staircase at all, nor would the entrance have been special.
But by engaging the senses (in this case sight and maybe smell as it didn’t obviously smell like a restaurant), the guide instead made this a moment that has stuck with me ever since. It’s something I came home and told my friends about.
This is also a Moment of ‘breaking the script’ as you’re expecting a typical fast-food restaurant, not a dark, scary staircase.
This is also a Moment of Pride to be brave enough to walk down those stairs first…