On one hand, I’ve heard guides swear against any sort of customization as you can easily lose control of guests. Another negative aspect of leaving the choice up to your guests is that they can become overwhelmed with what’s called ‘decision paralysis’ (a studied theory that shows when someone has too many options, they begin to overthink and regret their choices, all leading to negative emotions).
However, flexibility for guests can also be an incredible value-add leading to better reviews, bigger tips and positive word-of-mouth.
My preference? Hit somewhere in the middle. Create a flexible atmosphere with clear limitations. In this article I’ll outline a few easy ways to integrate that into any tour.