That’s not to say that most tours are bad.
Those tours’ quality is totally acceptable in fact. Those same tours racking up the 5-star reviews on Trip Advisor (side-note: getting 5-star reviews is an entirely separate skill/process from running an amazing tour).
But out of all the tours I’ve ever taken, only a few have ever really blown me away from start to finish.
You might call me biased or jaded, as my job is literally to evaluate tour experiences. But if you think critically of tours you’ve taken, how many have had a phenomenal guide, who excelled at logistics and group dynamics on top of knowing their stuff while being entertaining PLUS had a really unique and relatable tour theme…
To be honest, that’s a tall order. And it’s really hard to pull off consistently.
And, practically, if the customers are asking for these average tours and are more than satisfied by them (as evident by those 5-star reviews), wouldn’t it be a waste of time and resources to deliver something more in-depth?
I (obviously) say no.
Why shouldn’t we strive to push the bar higher for the average tour experience?
I’ve written before about the incredible ability of a tour to influence guests, and the power of a tour guide to protect their cities. Why not take advantage of that impact and consistently make tours the most memorable part of the average trip?
Below I’ll share three benefits that come with increasing your tour’s quality.