Why Your Tour Branding Shouldn’t Stop Once Guests are on the Tour

So much thought goes into tour branding; the colors, the tone, the brand mission, the images, the story…however with most tours, all of that unique branding disappears once guests arrive on the actual tour and are alone with their guide. Prefer to listen & watch?  This article has a video version.

2022-01-11T09:58:49-04:00January 11th, 2022|

Guide Week Breakdown: What Makes a Guide Conference Worth Your Time

In all the work I’ve done, one of my absolute favorite things is creating guide conferences. If you’ve never been to one, that’s because they’re rare outside of the few offered by various tour guide associations. Check out the Guide Week site. (And use TRIPKINETICS for $10 off) Guide Week

2021-05-26T20:18:18-04:00April 22nd, 2021|

Five Steps to Help You Let That Bad Review Go

Everyone gets a bad review now and then.  Even the most amazing, most perfect guides. Prefer to listen & watch?  This article has a video version. Video please There are the frustrating 3-star reviews; “The guide was amazing and I loved all the stops BUT, I just wasn’t really interested

2021-05-26T20:19:37-04:00February 24th, 2021|

Why I’ve Found Most Tours’ Quality to Be Average

Throughout my career, I've been on a lot of tours, and the majority of those tours' quality was average. Prefer to listen & watch?  This article has a video version. Video please That's not to say that most tours are bad. Those tours' quality is totally acceptable in

2021-05-26T20:25:25-04:00October 21st, 2020|

Guide Training: The Best Way to Train for Confrontation

Often, the biggest stressors for guides are around conflict and confrontation: unhappy customers, belligerent locals, an annoyed vendor, etc... Prefer to listen & watch?  This article has a video version. Video please These are situations that, thankfully, don't come up too often for the average guide but perhaps because

2021-05-26T20:27:59-04:00September 2nd, 2020|

Communicating with Your Tour Guide Team: Tourpreneur Guest Post

In this article for Tourpreneur I give tips on how to better communicate with your tour guide team.  Which, done properly, can result in better tours, and a more loyal team. For further reading, here are 10, easy to execute ideas for engaging your tour guide team. See the original article

2021-05-26T20:29:55-04:00July 8th, 2020|

Reflecting Your City with a Diverse Team of Tour Guides

In my experience, it's rare to find a diverse team of tour guides. Prefer to listen & watch?  This article has a video version. Video please There are a lot of reasons for this, which vary from region to region.  To oversimplify it, it comes down to who

2021-05-26T20:30:24-04:00June 9th, 2020|