Why Your Tour Branding Shouldn’t Stop Once Guests are on the Tour

So much thought goes into tour branding; the colors, the tone, the brand mission, the images, the story…however with most tours, all of that unique branding disappears once guests arrive on the actual tour and are alone with their guide. Prefer to listen & watch?  This article has a video version.

2022-01-11T09:58:49-04:00January 11th, 2022|

Tours as Conduits of History & Culture: Tourpreneur Podcast

I have been lucky enough over the past few years to spend a lot of time talking with Michael Idriss (now the African American Interpretive Fellow at the Museum of the American Revolution in Philadelphia) about the impact of tours. It's a huge responsibility that not many tour operators or tour guides take on,

2022-01-08T19:21:19-04:00December 2nd, 2021|

Avoid “I Don’t Know” by Giving Your Employees the Tools to Succeed

Guest Post by Josh Liebman, host of the Guest Experience Show on giving both confidence and competence to your employees. Oftentimes, leaders set a high standard for their staff that they will be experts regarding everything related to the business beginning on day one.  While ongoing training combined with high retention will

2021-08-22T20:35:20-04:00August 22nd, 2021|

Five Ways to Make Your Trips More Inclusive

Guest Post by Prachi Thakur on being inclusive. Inclusion is the new buzzword, and everyone wants to get on board by making their trips inclusive. As our industry stands on the selling point of diversity, it is essential that you incorporate a few minor changes to become more inclusive and be closer

2021-08-22T20:25:22-04:00June 2nd, 2021|

Virtual Tours: Three Big Differences That You Need to Adjust For

The biggest mistake I see is taking in-person tours and converting them to virtual. Prefer to listen & watch?  This article has a video version. Video please Virtual tours are, by nature, different.  From how they're consumed, to how guests can interact, to the price point you can

2021-05-26T23:04:53-04:00May 20th, 2021|